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Marketing Research

Camp Read-A-Rama

Background Information: GuideStar

Keywords: summer reading programs, Read-A-Rama, teachers, library, outreach, marketing, K-12, success, opportunities

Stakeholders: teachers, librarians, parents, school board, school system, education partners

DATABASES:

ProQuest Central

ProQuest Education 

Google Scholar

JOURNALS

School Library Journal

Education Week

Alumni Engagement at Elon

Background Information:  Elon Alumni

Keywords: alumni, engagement, outreach, donors, marketing, alumni association

Stakeholders: alumni, graduating students, graduate alumni, parents, university, board of trustees, local community, Alamance County, etc.

DATABASES:

ProQuest Central

University Wire

ProQuest Education

Google Scholar

JOURNALS

Inside Higher Ed

Chronicle of Higher Education