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Marketing Research

Business Research Librarian

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Betty Garrison
Belk Library Room 118
(336) 278-6581

Consumer Behavior

Consumer Behavior & Attitudes - United States & International

Consumer habits, trends, and data.

Consumer Demographics

Consumer Trends

What are the latest consumer trends? Who's buying what?  How are consumers making purchase decisions now and what motivates them.  Find out using these resources.

Consumer Psychographics

Psychographic information might be a buyer's habits, hobbies, spending habits and values.