Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Research

Business Research Librarian

Profile Photo
Betty Garrison
she/her/hers
Contact:
Belk Library Room 118
(336) 278-6581
Website

Consumer Behavior

Consumer Behavior & Attitudes - United States & International

Consumer habits, trends, and data.

Consumer Demographics

Consumer Trends

What are the latest consumer trends? Who's buying what?  How are consumers making purchase decisions now and what motivates them.  Find out using these resources.

Consumer Psychographics

Psychographic information might be a buyer's habits, hobbies, spending habits and values.