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Global Marketing


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Betty Garrison
Belk Library Room 118
(336) 278-6581

Country Cultural Analysis

Country Economic Analysis

Country Market Audit and Competitive Market Analysis

Articles in Business Magazines and Journals

Industry Profiles

It is important to understand the industry within which a company is operating. Different industries have different threats and opportunities to consider: Pending legislation? High barriers to entry?  Major competitors and market concentration?  These issues can be addressed with industry research. 

International Newspapers

Citing Examples from Business Databases in APA Format