Business Research Librarian
Betty Garrison
she/her/hers
About Consumer Behavior Research
Find analysis of consumer lifestyles and behaviors to create a detailed customer profile. Frequently, this information comes from market research firms who ask consumers to agree or disagree with activities, interests, and opinions questions.
Consumer Behavior & Attitudes - U.S. & Intl
- Passport (Euromonitor) This link opens in a new windowOffers integrated access to statistics, market reports, company profiles and information sources. 205 countries are researched.
- Mintel Academic This link opens in a new windowCovers 14 consumer categories with a concentration of business to consumer markets. Mintel provides brand share, market size and forecast as well as company profiles. With in-depth coverage of consumer insights covering a wide range of demographic profiles you'll learn what the consumer base is and why they choose one product over the next.
Consumer Psychographics
- Passport GMIDDemographic, economic, political and marketing data for over 205 countries, including household profiles and lifestyle preferences.
- Claritas PrizmAnalyzes American society through consumer market segmentation by zip code.
- Roper Center for Public Opinion ResearchArchives of social science data, specializing in data from surveys of public opinion. 1930- present
Consumer Demographics
- Statistical Abstract of the U.S. This link opens in a new windowFind data on the cost of living index, population by specific demographic groups, crime, income, and more. Data comes from various government groups, industry groups and associations, and private market research firms. The appendix contains a list of foreign statistical abstracts and contact information.
- Passport (Euromonitor) This link opens in a new windowOffers integrated access to statistics, market reports, company profiles and information sources. 205 countries are researched.
- Statistical Agencies of Other Countries - Country WebsitesGovernmental statistical bureaus by country.
Suggested Searches
Consumer
Preferences
Consumer
Behavior
Consumer
Attitudes
Consumer
Satisfaction
Trends
Brand
Choice
Demand
Decision
Making
Forecasting
Shopping
Target Marketing