Business Research Librarian
Betty Garrison
she/her/hers
Industry Profiles
- IBISWorld This link opens in a new windowComprehensive, and up-to-date research on over 700 industries, including statistics, analysis, and forecasts. 1999 - present
- Sports Market Analytics (formerly SBRnet) This link opens in a new windowInformation on the sporting goods and sports marketing industry. Demographics and financial reports.
Trade Associations
Trade associations, or industry trade groups, frequently offer valuable information, including industry profiles, analysis, statistics and consumer demographics, as free content. Try locating locating one of these trade associations by searching the Internet for "association" and the name of your industry or product group. Remember to consider other possible keywords. For instance, if your industry is "soft drinks," you might try using the word "beverage" to find the American Beverage Association.
Competitor Lists
- Business Source Complete This link opens in a new windowScholarly and peer-reviewed publications, magazines on a wide range of topics including: marketing, management, company profiles, industry profiles, market research reports, SWOT analyses and more
- Business Market Research Collection This link opens in a new windowIncludes Hoover's Company Profiles - information about more than 40,000 global public and non-public companies including location, financials, competitors, officers, and mor.
Industry Classification
The United States currently utilizes NAICS (North American Industry Classification System) as a numberial coding system to classify industries. Prior to 1987, the coding system was the SIC System (Standard Industrial Classficiation).
Financial Ratios By Industry
- RMA Annual Statement StudiesFinancial Ratio Benchmarks from annual reports
- Industry Norms & Key Business RatiosMeasures the relationship between financial values in a company's balance sheet and income statement
- Almanac of Business & Industrial Financial RatiosProvides financial ratios for companies in various asset ranges by SIC code
Financial Ratios By Company
- Morningstar Investing Center (formerly Morningstar Investment Research Center) This link opens in a new windowIndependent investment analysis of stocks and mutual funds.