Covers 14 consumer categories with a concentration of business to consumer markets. Mintel provides brand share, market size and forecast as well as company profiles. With in-depth coverage of consumer insights covering a wide range of demographic profiles you'll learn what the consumer base is and why they choose one product over the next.
This guide contains links to online resources and information on print materials located in Belk Library. These sites may help with research papers and other class assignments, as well as lead to additional useful sites.
The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals. Country-and industry-focused reports, and major news sources like the Wall Street Journal. Its international coverage gives researchers a complete picture of companies and business trends around the world.. 1971-present