Business Research Librarian
Betty Garrison
she/her/hers
About Market Research
This guide contains links to online resources and information on print materials located in Belk Library. These sites may help with research papers and other class assignments, as well as lead to additional useful sites.
Market Research Reports, Profiles & Statistics
- Mintel Academic This link opens in a new windowU.S. Consumer Profiles: Covers 14 consumer categories with a concentration of business to consumer markets. Mintel provides brand share, market size and forecast as well as company profiles. With in-depth coverage of consumer insights covering a wide range of demographic profiles you'll learn what the consumer base is and why they choose one product over the next.
- Passport (Euromonitor) This link opens in a new windowU.S. & Intl Profiles: GMID provides lifestyle indicators such as disposable income availability, consumer expenditure trends, eating and drinking habits, home ownership statistics and health data. There are 17,000 market research reports on industries, consumer lifestyles and retailing for over 80 countries.
- Statista This link opens in a new windowStatistics, studies and reports from over 18,000 sources. Includes data from businesses, government departments, market research concerns or associations and more.
- Market Intelligence from Intl Trade AdministrationProvides insight into consumer preferences in 87 countries, the top markets for U.S. products in 87 countries, and doing business in those 87 countries.
- National Statistical Office by CountryGovernmental statistical bureaus by country.