Business Research Librarian
Betty Garrison
she/her/hers
Industry Profiles
It is important to understand the industry within which a company is operating. Different industries have different threats and opportunities to consider: Pending legislation? High barriers to entry? Major competitors and market concentration? These issues can be addressed with industry research.
- IBISWorld This link opens in a new windowAnalyst reports on over 700 U.S. industries providing current trends, statistics, competitors, and a 5-year outlook.
- First Research Industry Reports from ProQuestFirst Research industry reports are great prep for job interviews. Find out about 400 U.S. industries; reports include critical issues, opportunities,
executive insight, call prep questions and industry statistics.
- Business Source Complete This link opens in a new windowFind U.S and international industry profiles (example: Wine Industry Profile: Italy).
- Sports Market Analytics (formerly SBRnet) This link opens in a new windowInformation on the sporting goods and sports marketing industry. Demographics and financial reports.
- ABI/Inform Collection This link opens in a new windowPlunkett Analytics Reports offer comprehensive industry reports on over 300 industries. Search for Plunkett Analytics Reports and industry name or NAICS industry code.