Consumer Behavior

Me's"--have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy. From Joel Bines, one of today's top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution.

Veteran customer service experts Bill Price and David Jaffe explain how service, support, and sales can be made invisible, reducing costs and providing a better customer experience. Drawing on examples from four continents and over twenty-five countries, they provide a logical and sequential methodology that every reader can follow.

A Wall Street Journal reporter travels the globe to tell the story behind the misleadingly simple phrase...
... business, and redefining consumer expectations.

Investigates the attachments we form to the objects we buy, keep, and discard, exploring how these attachments might be marshaled to create less wasteful practices and balance our consumerist and ecological impulses.

Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth -- yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide?

RKMA assessed the consumer marketplace at the onset of the Covid-19 pandemic and has published five ebooks assessing changes in consumer behavior and the impact on businesses in the U.S. consumer marketplace brought about by the economic fallout.

Discover the 24 reasons people are leaving you for competitors and how to win them back.