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Consumer Behavior

Consumer Psychographics

Psychographic information might be a buyer's habits, hobbies, spending habits and values.

Claritas Prizm
Analyzes American society through consumer market segmentation by zip code.

Polling the Nations This link opens in a new window
Public opinion polls.

Roper Center for Public Opinion Research
Archives of social science data, specializing in data from surveys of public opinion. 1930- present