Skip to main content

Marketing Research

Business Research Librarian

Betty Garrison's picture
Betty Garrison
Contact:
2550 Campus Box
Belk Library
Elon University
(336) 278-6581 office
(336) 365-8717 cell
Website

Promotion Strategy

Branding and promotion strategy for companies can be found on:

  • company websites
  • company 10-K (annual) reports
  • social media outlets like Twitter, Pinterest, Facebook
  • business articles in Business Source Complete or ABI/Inform Complete; use Use keywords like promotion, advertising, branding, marketing strategy.
  • market research reports in Mintel and Passport

Books About Branding