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Marketing Research

Business Research Librarian

Betty Garrison's picture
Betty Garrison
Contact:
2550 Campus Box
Belk Library
Elon University
(336) 278-6581 office
(336) 365-8717 cell
Website

Explore Journal Titles

Market Research Reports

Use these resources to find reports on consumer products, services and consumer lifestyles.
  Examples are dieting consumers, green consumers, ride sharing and beauty influencers.

Search for Articles - General Subject Databases

Use these business article databases to search for magazine and journal articles on everything related to consumers and marketing.  You will find articles from AdWeek, Brandweek, Entrepreneur, the Wall Street Journal and other business magazines.