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Marketing Research

Librarian

Betty Garrison's picture
Betty Garrison
Contact:
2550 Campus Box
Belk Library
Elon University
(336) 278-6581 office
(336) 365-8717 cell
Website

Explore Journal Titles

Market Research Reports

Search for Articles - Specialized Databases

Articles are frequently good sources of consumer preferences.  Search with terms like “consumer, ““consumer behavior,” “attitudes,” or “preferences” then narrow the search with the type of consumer behavior you are searching for like coffee or toothpaste.

Search for Articles - General Subject Databases