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MBA Business Research

Elon MBA Program Brand Awareness

ARTICLES
Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning from the Journal of Marketing for Higher Education

Examining The Perceptions Of Brand Images Regarding Competing MBA Programs from American Journal of Business Education

BRANDING MBA PROGRAMS: ARE THEY SUFFICIENTLY RELATED TO AN INSTITUTION’S STRATEGY? from Allied Academies International Conference. Academy of Strategic Management. Proceedings

An exploratory investigation of the branding strategies of the top 50 global MBA programs. Journal of International Business Research

Business Education: Rewarding Referrals --- Executive M.B.A. Programs Boost Incentives for Alumni from Wall Street Journal

Students Influence Business School Brands from U.S. News and World Report

ARTICLE DATABASES
ABI/Inform Collection
The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals. Country-and industry-focused reports, and major news sources like the Wall Street Journal. Its international coverage gives researchers a complete picture of companies and business trends around the world.. 1971-present

ERIC
The key education literature index of citations and abstracts of educational journals, 1966ppresent. You will find scholarly research as well as reports, lesson plans, and more.

Wall Street Journal

Emerald Insights
Full text journals in management, information services, engineering, applied science and technology. 1994-present.

Busines Source Complete
Scholarly and peer-reviewed publications, magazines on a wide range of topics including: marketing, management, company profiles, industry profiles, market research reports, SWOT analyses and more

WEBSITES

Chronicle of Higher Education

Association of MBAs