Why All the Locals Are Lounging in the Hotel Lobby from the Wall Street Journal
Hotel & Motels Industry from IBISWorld - search for Hotel
Hotels and Accommodations Market Report from Mintel
American Hotel & Lodging Association
Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning from the Journal of Marketing for Higher Education
Examining The Perceptions Of Brand Images Regarding Competing MBA Programs from American Journal of Business Education
BRANDING MBA PROGRAMS: ARE THEY SUFFICIENTLY RELATED TO AN INSTITUTION’S STRATEGY? from Allied Academies International Conference. Academy of Strategic Management. Proceedings
An exploratory investigation of the branding strategies of the top 50 global MBA programs. Journal of International Business Research
Business Education: Rewarding Referrals --- Executive M.B.A. Programs Boost Incentives for Alumni from Wall Street Journal
Students Influence Business School Brands from U.S. News and World Report
The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals. Country-and industry-focused reports, and major news sources like the Wall Street Journal. Its international coverage gives researchers a complete picture of companies and business trends around the world.. 1971-present
The key education literature index of citations and abstracts of educational journals, 1966ppresent. You will find scholarly research as well as reports, lesson plans, and more.
Full text journals in management, information services, engineering, applied science and technology. 1994-present.
Busines Source Complete
Scholarly and peer-reviewed publications, magazines on a wide range of topics including: marketing, management, company profiles, industry profiles, market research reports, SWOT analyses and more