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Consumer Behavior

Business Research Librarian

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2550 Campus Box
Belk Library
Elon University
(336) 278-6581 office

(336) 365-8717 cell

Subjects:Business & Economics, General Studies/Interdisciplinary Studies, Reading for Fun

Consumer Psychographics

SimplyAnalytics (formerly Simply Map)
Web-based mapping system using demographic, marketing and business data. Also create tabular spreadsheets.

Claritas Prizm
Analyzes American society through consumer market segmentation by zip code.
Passport
Demographic, economic, political and marketing data for over 205 countries, including household profiles and lifestyle preferences.

Polling the Nations
Public opinion polls.

Roper Center for Public Opinion Research
Archives of social science data, specializing in data from surveys of public opinion. 1930- present

Last Updated: Aug 1, 2018 3:37 PM
URL: https://elon.libguides.com/consumers
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Subjects: Business & Economics

Tags: consumer_behavior, marketing