Skip to main content

Business Research

Business Research Librarian

Betty Garrison's picture
Betty Garrison
2550 Campus Box
Belk Library
Elon University
(336) 278-6581 office
(336) 365-8717 cell

Industry Profiles

Industry Classification

The United States currently utilizes NAICS (North American Industry Classification System) as a numberial coding system to classify industries.  Prior to 1987, the coding system was the SIC System (Standard Industrial Classficiation).

If you are unable to find or determine the correct primary or secondary industry code for a company, use either Mergent Online or ReferenceUSA to determine the code by searching for your company name or a company in the same industry. 

Financial Ratios By Industry

Financial Ratios By Company

Trade Associations

Trade associations, or industry trade groups, frequently offer valuable information, including industry profiles, analysis, statistics and consumer demographics, as free content.  Try locating locating one of these trade associations by searching the Internet for "association" and the name of your industry or product group.  Remember to consider other possible keywords.  For instance, if your industry is "soft drinks," you might try using the word "beverage" to find the American Beverage Association.